STORY MINING

JUST STARTING OUT WITH A NEW VENTURE? BUT PAINFULLY AWARE IT COMES ACROSS AS A SOULLESS AND EMPTY SHELL?

YIKES!

IN BUSINESS FOR A WHILE, BUT FINALLY ACKNOWLEDGING YOUR BRAND’S EMBARRASSING LACK OF RELATABLE IDENTITY AND ACTIONABLE PERSONALITY TRAITS?

IT’S ABOUT TIME!

SNOOZING THE DAY THEY TAUGHT FOUNDATIONAL CHARACTER ARCHETYPES IN “ADVANCED NARRATOLOGY FOR NON-MAJORS”?

I CAN HELP!

HERE’S THE DEAL, FRIENDO

An old marketing adage goes thusly: FACTS TELL, STORIES SELL.

Consider what you’re REALLY selling. You’re NOT selling a widget or meal plan or knowledge or a swath of your time.

So it doesn't matter how much data you shove in someone’s face. Or how many bells and whistles you jingle-jangle in their presence. Because…

YOU’RE REALLY SELLING TRANSFORMATION. You’re selling a person’s capacity to get from A to Z. Chaos to organization. Sad to happy. Canned soup to fresh gazpacho. Listlessness to enlightenment. And so on.

But how do you get someone to trust that you and your wisdom/product/service can guide them on that path?

You do it by detailing your own transformation and the transformations you’ve made possible for others.

YOU DO IT BY TELLING A STORY.

what EFFECTIVE STORYTELLING does

UNEARTH YOUR BRAND STORIES AND TELL THEM WELL, AND YOU’LL…

• INCREASE TRUST AND RELATABILITY
• GENERATE AUTHENTICITY
• ESTABLISH YOUR UNIQENESS
• SPOTLIGHT YOUR ORIGINS & JOURNEY
• INSPIRE YOUR AUDIENCE
• BOND FOR LIFE WITH YOUR CUSTOMERS

Great, you’re surely thinking with your sweet and lovely brain.
But which stories? And how do I use them?

Cue the STORY MINING theme music!

In a STORY MINING session, we’ll tunnel into your trove of tales.
And I’ll help you separate the GRAVEL
from the GOLD.

WHAT YOU GET

The Call

An HOUR-LONG 1-ON-1 MINING CALL where we

use my inimitable listening and distillation skills to explore your experiences for the stories that sway and the details that matter
examine your existing brand identity and match it to the most appropriate character archetype (that is, the brand persona — hero, jester, sage, etc. — that will be interacting with and guiding your audience toward transformation)
and develop a strategy for merging your stories and brand to turbo-boost authenticity and ROI.

The Shovel

“THE SHOVEL” is my aggressively charming euphemism for the TAILORED WORKBOOK I assemble based on our conversation. It will

guide you in gathering further details and more fully developing your central narratives
and prompt you to shape these tales into the different story units (tag-lines, bios, and “about” materials of various lengths) you’ll likely need most often in your marketing efforts.

The STORYTELLING Profile

A detailed REPORT + ACTION PLAN that

summarizes our findings
further explains your brand’s specific character archetype and its strengths and applications
and maps out next steps for polishing your most appropriate and powerful stories and putting them to work for your brand.